Things You Need To Know About Responsive Web Design
Responsive web design is the buzz word. However, it is not a fad that’s going to end any soon. It is a prerequisite for a website that gets all the love and attention from Google. Before you redesign your website, here are some things you must know about responsive web design:
Google Loves Responsive
You need to focus on giving value to user. Other things will follow. Google loves websites that focus on offering best user experience. A responsive design is specifically made to impress and help user in all ways. One of the major search engine ranking factors is user experience. No wonder Google is encouraging designers and developers to embrace RWD. Mobile-friendliness will be a key factor when determining overall website rank.
With a responsive website, you don’t need to create two different sites for mobile devices and desktop users. A single URL will serve the purpose. This will provide you with a unique identity for your business website. This is very helpful in non-dilution of page rank. Additionally, the back-end job stays active and lean.
Reduced Bounce Rate
Most of the time, mobile content tend to strip down to an extent that it becomes quite different to original content on the web page or website. This also demands horizontal scrolling. Both factors result in extreme user dissatisfaction resulting in significant increase in the bounce rate. This can have negative impact on website’s page rank.
Complements Good Content
When combined with dynamic highly informative content optimized well for search engines, responsive web design can provide impressive results. So make sure you have impressive content on your site that provides powerful relevant information to your visitors/clients. Design cannot rescue bad content. The job of a RWD is to make the website presentable. You can expect a user-friendly, highly interactive and profitable site by responsive web design services. However, the core of a website is informative, relevant, well-organized and accurate content. Absence of a well written content will make your responsive website nothing less than a decorative piece.
Prepare for Algorithm change
Apart from having a responsive website, it is crucial to prepare it for changes in algorithm.
How to Do?
Here are a few steps you need to take in this respect:
The Mobile-Friendly Test of Google
Did you know Google offers a free test to assess mobile friendliness of a website? A green result means the site is doing a great job. On the other hand, red indicates ‘Not mobile-friendly’ mode. If you get red, do not worry. Follow the steps mentioned below and make the website mobile-friendly:
Step 1: Use Webmaster’s Tools
You can use Google webmasters tools to assess mobile usability of your website. This serves as an excellent analytics tool to know about the mobile usability statistics. Its dashboard is designed specifically identify specific issues that affects mobile-friendliness. The tool effectively displays individual errors and then redirects you to a specific issue.
Step 2: Fix Errors
It is now time to fix all errors. In case, the site is managed by a team of developers, make sure you get it fixed without delay. If your website is managed externally, contact your website provider. They will give you an estimated cost for technology migration upgrade.
Step 3: Frequent Testing
Make sure you test the changes frequently. This is crucial to identify any bugs at the earlier stage of conversion. After getting the website redesigned, you must check every page. All links should be in working condition. The pages should load properly. Run the website on varied devices including tablets, smartphones, and iPhone.
In a Nutshell
A responsive web design allows you to stay ahead of your competition. The demand for mobile websites and apps has increased. With RWD, you can ensure a better user experience for your users. It promises a dynamic online presence, lower maintenance cost and effective SEO.