10 Effective Tips For Creating Engaging Emails
As a professional marketer, your primary focus should be your content, then audience and then profit. These are “The Three Musketeers in the world digital marketing”.
Of course you wouldn’t want your email messages to remain unopened despite the effort you made to get them into the target inbox.
Therefore, as an email marketer, creating an enticing email campaign, containing those magical phrases that will surely get your recipients to read right from the subject line, down to the last bit or conclusion is what should be prioritized by you.
Provided a reader is able to read what you have to say, he might as well develop an interest in your business and who knows, he might become your favourite customer at last.
In this article, we will be discussing some key points (or tips to be precise) for creating engaging email marketing campaigns for your leads.
Here Are 10 Effective Tips You Should Consider in Creating Your Next Email Campaign.
1. Create An Eye Catching Title Or Subject Line
Your title gives your audience the first impression of what you are about to say to your immediate audiences.
Therefore, hook them up with a magnetic hook if possible this time to make them feel it is a responsibility for them to read it, and failure to do so is like self destruction. I know nobody will want to self destroy himself but the idea here would best be understood if you’ve ever come across a content you hate to read but have to, due to what the title entails.
Likewise in email marketing, your ability to convince people that the email you are sending to them is worth opening from the moment delivered.
Being straight forward in your titles is a good way to market your email because the more the simplicity the better the title.
If your content has an intriguing title, you can also make it your email subject line, this might not necessarily work on all contents but you’ll definitely know when it would.
For instance, if you are promoting a particular article from your blog, making that same title from the article to serve as your subject line is a great way but this will sound repetitive since the readers will come across the same title when they open the email to read.
However, if you derive a bizarre fact or a mind blowing statistics as your subject line, this way they will be more willing to respond by reading.
2. Offer Real Value To Your Audiences
This is one vulnerable part of a marketing campaign. When you send a sale-oriented campaign that clearly depict your desperation to achieve direct sales without any value, you’re definitely going the wrong way.
Adding value to your product or service can come in various forms, be it:
- Freebies: such as free eBooks, videos, free trials etc.
- Exclusive value: Discounts and Promotions
- Valuable Information : such as updates, tips, inspiration, news, ideas etc.
3. Keep It Brief And Go Straight To The Point
Since your aim is to attract subscribers into visiting your page or site for more information. Give them only that sweet part that will surely make them want to know more.
Some experts believe that an email marketing campaign can be concluded in just three sentences and that should work perfectly since it is enough to make the recipients have a glimpse of what your promotion really entails.
4. Don’t overdo it
Sending emails should be periodical. Just like many companies, you may want to send frequent emails like;on daily basis.
This approach is poor and is advisably discouraged in email marketing.
Most often, subscribers become frustrated when they come across your email messages reaching their inbox on daily basis.
Yes! Sure you’re committed to your subscribers by updating them with the latest information on daily basis but that is not what what they probably need from you. Rather than daily mails, sending those messages occasionally is the best option.
Just that there is no stipulation or benchmark for how many email messages you should send with respect to the frequency as this is dependent on the kind of business you run and what industry you belong.
5. Be Flexible On The Type Of Email You Send
Having know why you should not overdo your strategy, you also need to mix up the type of emails you send.
When you send your emails in uniform pattern each time, your subscribers will get bored and will probably unsubscribe or throw it in the trash especially if they don’t find it interesting enough.
Constructing emails with interactive functionality can break the chain of boredom and is on it’s own a breakthrough for flexibility in content delivery.
6. Use a familiar sender name
While picking a sender name suitable for your campaign, be as human as possible. For example “firstname.lastname@example.org”, this is more entertaining and professional to your clients when it reaches their email box. From the email Address example, an employee name is followed by the company domain name, the idea behind this is to give the recipients a clue that they are dealing with an individual employee rather than a whole business or corporation.
7. Avoid Using The “No-reply” Sender Name
As much as you like to maintain your professionalism in email marketing, do away with this kind of sender name.
This type of email seem non-personable and will prevent subscribers from adding your address into their contact list.
8. Make Your Audience Feel Cared-for
Using certain words will make you sound accommodative right from your content, you’re creating an atmosphere that will make your audience feel a sense of belonging and will make them feel special.
9. Avoid Using All Caps or Overuse Exclamatory Marks
An Email with too much capital letters or exclamations are usually ruled out by many recipients and may unlikely read it or open it at all.
10. Use Engaging Preview Text
Although this is never part of your subject line, but appears just below it.
In some devices such as some iPhones and email providers such as Outlook and Gmail usually display preview texts alongside the subject line, and it’s the second thing a recipient notice while reading your email.
This is important in such a way that even if you didn’t manually include your preview text, the email client does it for you by simply extracting it from the body of your email.