10 Absolutely Free Ways To Increase Your Website Traffic
Who doesn’t want more website traffic? Well, everyone does.
Website traffic is a crucial thing for your online business. Your website traffic is an essential factor to improve your website rankings which in turn helps you in generating more leads and boosting sales and customer base.
A Website but No traffic = 0 Sales/Leads
So surely, you will need more traffic for growth and opportunities to shine.
Presently, there are so many people who have built their website in a great way but still, they don’t know the right ways to drive traffic.
Now the question arises… how do you get your audience noticed?
Well. It’s quite simple; we are in a world where everything is digitalized. With this huge demand, now marketers are improving their ways of generating traffic to their websites.
There can be enormous ways such as Paid Ads, Google AdWords, and Social media marketing to attain visitors/traffic to your website but today we’ll guide you the ones which actually works and are absolutely free.
Check out this 10 absolutely free ways to increase your website traffic:
#1 Optimize The Content of Your Website
Optimization of website content is really helpful in boosting traffic. Initially, you need to figure out the current statistics.
This should be your first task, from which you will get the complete traffic analysis report of your website.
You can use Google Analytics for this. Add Google Analytics code to your website header. And you are all set.
Here’s the example showing the overview of traffic to a website using Google analytics:
Here I’ve listed some metrics that you need to consider:
- Unique visitors on your website
- Your Pageviews
- Your Pages per visit (Pages/Session)
- Your website Average time on site (Avg. Session Duration)
- Bounce rate
- Traffic sources (direct, search, and referral)
- Exit pages
2# Create Relevant and Unique Content
Content is the king of marketing. Try to create relevant and original content which can further take your business to the next level.
And if you are copying the content from other websites or resources then you are simply distracting your visitors. The reason behind, people are generally looking for the content which they never read before.
Therefore, if you really want to get noticed among your audience then start creating unique content and this is the only way to stay ahead.
3# Write Compelling Headlines For Your Blog
Your whole content gets attention on the basis of your great headline. It plays a major in content marketing.
Without a good headline, there will not be chances of powerful marketing. Your one headline can convince your audience to visit your website.
You can use CoSchedule Headline analyzer for this. Here is an example:
Your Headline score should be above than 70%.
4# Make use of Social media
Social media is one of the powerful tools to increase your brand awareness. It has the potential to engage your audience.
Every social platform has its own presence to show your website. The more you indicate people to go to your social sites the more you can get traffic from it.
You can create eye-catching infographics and short-videos on social platforms which will boost your traffic.
Social platforms like Facebook, Instagram and LinkedIn are one of the best ways to promote your content. The reason is simple – “It is all free there”.
It also works for both B2C and B2B companies. Undoubtedly, you can count Facebook has the highest reach among all other platforms.
According to research– “84% of marketers use Facebook as a regular advertising platform in order to drive more traffic to their websites and promote their content”.
5# Share blogs on Popular Platforms
There are so many famous blogging platforms like Medium, Tumblr, Reddit, BlogSpot, Wix, Squarespace and WordPress which are commonly used by writers to post their content.
The best thing about these platforms is they are absolutely free. Moreover, use clear images as examples in your blog posts.
When you mix your content with eye-catching images, you are actually creating a great opportunity to generate traffic & clicks.
6# Create good SEO strategies & Implement
In the present scenario of online marketing, SEO becomes the most effective part of digital marketing.
SEO is a requirement of every business at present. And if you want a good user experience on your website then you can use create SEO strategies and implement it accordingly.
- 39% of all global e-commerce traffic comes from search
- 93% of all online experiences begin with a search engine
- Nearly 80% of users ignore paid ads in search results
- 50% of all searches will be voice searches by 2020
- 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives.
- There are 6,586,013,574 searches made a day worldwide.
7# Give Demo and free sessions
We all love free stuff. Isn’t it true?
So, apply this technique in your business as well. You can use this strategy to get more traffic to your website. You can run a contest, give demos and free sessions to your audience.
People generally love to share things when they found it good. So, there will be chances for you to get referral traffic to your site.
8# Use Video Marketing
Videos have become one of the trending ways to get attention from the audience. It can be a great factor in your search engine results.
Here are some of the stats of video marketing to look over:
- Studies show that 72% of businesses say the video has improved their conversion rate.
- 80% of users recall a video ad they have viewed online in the past month.
- 4.6 billion Video ads are watched online each year.
- 70% of marketing professionals report video converts better than any other mediums.
- Combining video with full-page ads boosts engagement by at least 22%.
- Replacing an image with a video on a landing page increases conversions by 12.62%.
- 81% of people feature their video on their brand’s website.
So, if you want more traffic, start using video marketing right away!
9# Use the right keywords
Before choosing the keyword you should know who your right audience is. What they are actually looking for. Also, check on which keywords your competitors are ranking on.
You must know what trends are going in the keyword search. Right now due to the rise of Voice technology, voice searches have become a major part of SEO. You can’t afford to lose the benefits of this trending technology.
You should always include long-tail keywords in your content so that your content will rank for voice searches as well. You can use Keywordtool.io to find accurate long tail keywords for your website.
You can also use tools like Google AdWords Keyword Tool and Google Trends to research the right keywords.
10# Guest Post/ Blogging
Guest post is the key to Content marketing. Guest post can give you a number of benefits such as authority, qualified traffic, relevant links, and encouraged leads and sales in your business.
It is also an effective way to steer referral traffic to your website.